
Commissioning an app
Date: 24th January 2018
If the ‘app fits… So, you want to build an app? According to comScore’s latest report*, apps now account for 82% of total mobile minutes, so it sounds like an app is a no-brainer solution for all of us, right? Wrong. Whether you’re an existing business looking to expand your product set or a startup with a killer app idea which you want to get to market, there are some pertinent questions you should consider before you pursue the idea. WHO is the app for? HOW will your target audience use it? WHY will they use it? WHAT solution is …