Date: 10th June 2020
The top 5 results of search engines get 75% of all clicks so it is vital for any business – big or small, to earn a prime spot in search engine rankings with SEO. A top-ranking site earns trust, gets more clicks and drives valuable organic traffic to your site.
Green Gecko Digital are a Leeds-based digital company that specialises in web design and SEO in Leeds.
Here are 5 actionable SEO tips your business can take today to boost search engine rankings:
1. Optimise Your Content
Good quality content acts as a trust signal to both search engines and potential customers. Search engines use a variety of factors to rank the authority of your content, such as grammar, page layout and the amount of time users spend on your page. Google wants to display the most valuable information first in search results so it is worth taking the time to engage your visitors with articles and blogs that showcase your services and share your expertise.
Yoast is a popular WordPress plug-in that assesses your content on how SEO-friendly it is; it can help your business optimise new and existing content for SEO.
2. Keep Up With The Latest Trends
SEO is a fast-changing world. Search engine ranking factors and search features can alter with frequent updates, as well as with the latest trends in search. For example, 50% of all searches will be voice searches by 2020 which is set to shake up traditional SEO conventions. As trends change, businesses must stay informed and be ready to adapt their SEO strategies to stay on top of the competition.
3. Secure Your Site
A valid SSL certificate ensures encryption of sensitive information; up to 85% of people will not continue browsing if a site is not secure. It is vital for your business website to protect your customer’s personal details, especially if your website has options for newsletter signups or online purchases. An SSL certificate earns your visitor’s trust and shows Google that you are a credible site that deserves its place in search engine rankings.
4. Make It Speedy
Slow loading times are one of the biggest factors that contribute to visitors leaving your site. In fact, slow image loading times can cause up to 39% of visitors to leave which can be a negative indicator to search engines. To ensure that your site is running fast, you can take advantage of quick and simple tasks such as clearing the cache, uninstalling any unused plugins and removing any pages you don’t need.
5. Optimise Your Alt Text & Title Tags / Images
Google places a relatively high value on alt and title attributes so it’s important that you add alt text to images. Alt text makes your page more accessible as it describes the image and its relation to the content. This is also great for SEO purposes as it signals to search engines that your content is highly relevant to your chosen topic or keyword. Similarly, ensure the keyword you want to optimise your page for is included at least once in your heading or title tags.
These tips are designed to give you an overview of SEO tips your business can take to make a quick improvement to your SEO strategy. For an in-depth review, get in touch at greengeckodigital.co.uk – SEO agency in Leeds.
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