Date: 6th August 2020
Building a Personal Brand on Social Media – Five Essential Steps for Getting Started
In a world where we know “people buy from people”, building a strong personal brand online offers huge potential for you as an individual, and for your business.
Showcasing your professional achievements and telling your own individual story through social media can set you apart completely from the competition, supercharging your growth and making it easier to win work and contracts.
The most common definition of a personal brand is a conscious effort to market yourself, your career and your achievements. It’s something we all do naturally in business day-to-day, whether that’s speaking to clients, dressing appropriately for a meeting or networking at an event.
But how do you get started when it comes to building your personal brand on social media? Here are five essential steps…
Get the right foundation
The first step of creating a strong personal brand is laying the right foundation. This is done by making sure your social media profiles are complete (and regularly updated, aim for a full review every six months to ensure you are taking full advantage of the latest platform features, and updating any work highlights along the way!) Make sure all of your professional platforms feature an appropriate photo. This doesn’t have to be a headshot, but it should feature you recognisably, and be an appropriate representation of you. For example, if you were an expert mixologist, having a cocktail in your hand may be appropriate, for the rest of us, not so much…
Draw the professional line
Like all aspects of work, a personal brand must be balanced with your private life. Decide how much you’d like to share online before you begin sharing. What is a good fit for one professional may not work for another, so it’s important to be kind to yourself as putting out personal content on social media can be daunting if it’s your own images of videos. I recently saw a video on LinkedIn of a digital marketer in the bath, and while it was generating lots of engagement for them, it’s so far beyond my personal professional line it just wouldn’t work for me! Having some initial rules in place as you get started will make you feel more confident, and you can always update them as you go if you’d like to try something new.
Be human in a digital landscape
It’s not always easy creating the perception of yourself as a full, multi-dimensional person online. To allow yourself space to talk professionally and add a consistent human touch, pick up to three additional topics you might like to include in your social media posting. These could be anything, but they’ll need to be something that you would be happy to mention in front of your best client, your worst client, and your dream client (you’ll never know who you’ll meet online!) Good examples include sport, charity work, volunteering, hidden talents and side projects.
Make your network, work
By regularly posting and actively engaging with others. Look out for useful content you can share to build authority in your sector, and giving away a little bit of information on your expert subjects should have no real impact on your bottom line, but give huge value to your connections. This is transactional, and often the first step towards winning business – you give to others, and in turn, on a subconscious level, they will look to reciprocate. Top tips could easily be shared in graphic or video form to create easy-to-make but highly engaging content to post!
Remember, you are not 100% your business
Even if you’re a microbusiness and lifestyle-led, you are separate. Your personal brand you can sound and feel a little different from your main business posts, and you can also use this to your advantage when it comes to selling. If you’re keen to craft a hard-sell post that is shared on your main social media channel, such a great discount or limited time offer, you can simply share that post with a softer sentence like “if any of my connections would like to take advantage of our latest offer, send me a message and I’d be happy to help!” Adding a filter between a strong sales post and your personal brand makes it easy to still share those brilliant offers, but drive sales without selling your soul.
Author Profile – Natalie Eminae
Having founded OCOCO Media in 2012, Natalie Eminae works with clients across a diverse range of industries to deliver successful social media campaigns and effective digital marketing strategies.
She provides specialist social media marketing support to organisations of all sizes and sectors throughout the UK and Europe, and will be sharing her passion, enthusiasm and expertise in the sector.
Natalie Eminae will be presenting the ‘Building a Personal Brand on Social Media’ webinar on Tuesday 11th August, 10am-12pm. To book your place visit our events page here