Date: 14th November 2017
September 28th 2017 saw the official launch of the Digital Knowledge Exchange Programme at the LIFE Centre in Bradford. The conference, entitled ‘Marketing, The Art Of’, welcomed 110 delegates from businesses across the region, all eager to find out more about the Digital Knowledge Exchange and how it can benefit their business.
The day started with an innovative keynote speech entitled Digital Strategies that win in the Age of the Customer from Chris Leo of MadebyPI, followed by an update on the Digital Enterprise Programme by the Digital Enterprise Programme Manager Muz Mumtaz and an overview of the Digital Knowledge Exchange programme by Senior Project Manager Beth Hewitt.
Businesses heard about the full range of support on offer, including digital audits, the range of workshops on offer, mentoring via digital champions and access to future large conferences
Ten workshops ran throughout the day delivered by trainers Pascal Fintoni, Janet Bebb, Jonny Ross, Michelle Veasey and Paula Atherill and included sessions covering, video marketing, GDPR and inbound marketing, CRM and automation, Facebook debriefs and optimising websites for Google.
The event also included a Supplier Showcase for businesses to speak with a range of industry experts. Including representatives from The LEP, AdVenture Business Support Programme, The Digital Enterprise Team, MadebyPI, Freeman Clarke, Social Progress, Creative Analysis, Vizulate Digital, Blue Logic, Diva Telecom, Exa, IXRM, We are Impulse, Euphoric Agency and WTS Technologies.
The conference also celebrated the relaunch of Phase Two of the Growth Voucher Scheme which was officially opened in a session delivered by Programme Manager, Muz Mumtaz and Digital Growth Advisor, Richard Brook.
Great feedback was received on the day with 100% of attendees feeling that their knowledge had improved as a result of the workshops and 100% of attendees saying they would recommend the event to other businesses within the Leeds City Region.
Muz Mumtaz, Programme Manager, was also very pleased with the event stating “It was great to see so many local businesses attending our launch event and excited about our programme. We were very happy with the feedback from participants”.
Beth Hewitt, Senior Project Manager for the Digital Knowledge Exchange also shared her views on the day, “It was great to see so many businesses attend our launch event and to let businesses know about the full range of support on offer. We are looking forward to welcoming many more businesses on to the programme over the coming months”
The programme is now open to eligible businesses in the following local authority areas; Leeds, Bradford, Wakefield, Calderdale, Kirklees, Craven, Selby, Harrogate and York. To check eligibility for either the Digital Enterprise Vouchers Programme or access to the Digital Knowledge Exchange businesses can check eligibility and register on line by heading to http://bit.ly/DigitalEntSupport