Date: 12th August 2020
On Tuesday 25th August the very first Digital Knowledge Exchange (DKE) Virtual Mentoring Day will be taking place from 9am-5pm. Just one aspect of the ‘Digital SME in a Box’ service, the Mentoring Day will give Yorkshire businesses an opportunity to receive impartial and free one-to-one consultations on all things digital for businesses in Leeds, Bradford, York, Kirklees, Calderdale, Wakefield, Harrogate, Selby and Craven.
In this article, you will meet the mentors, who share our passion for making digital learning and technology more accessible and inclusive to support business growth.
Before leaving her corporate 9 to 5, Beth managed business support programmes for local government supporting over 5000 businesses to grow digitally, via mentoring, masterclasses, conferences, and co-working days. Beth has delivered over 150+ events across the UK for clients such as the Equalities Office, Local Enterprise Partnerships, the NHS and the Digital Enterprise Programme.
Today, Beth is the Director of Visualise You Ltd., a writer, author, business coach and soon to be podcast host of the Visualise You Podcast. Having worked across multiple sector and industries, she is perfectly positioned and focused on helping people to pivot in their careers, package their skills and experience and teaches them how to promote themselves and profit online and to support businesses to grow.
Dylan Leighton combines three core skillsets in Human Behavioural Psychology, Technology and Creativity, giving an unusual mix of high-end strategic thinking and granular, detailed analysis and real-world pragmatism.
With a long career spanning the early days of the dot com and new-media boom, to high-level training in advanced psychological concepts, and international keynote speaking and development in futuristic technologies including Blockchain, Machine Learning and AI, he is best described as a marketing psychologist, growth hacker and expert in the new generation of digital economics.
An accomplished musician, home-educating dad and advocate of decentralisation, he brings an element of maverick eccentricity, as well as a playful, rebellious and humorous style of communication, education and mentoring.
Eva is the Founder of Eva P Associates, a Boutique consultancy aimed to support Business and Marketing leaders in building the best Strategy for their Brand and Marketing.
A passionate Leader with more than 20 years of successful experience in Business Development, Brand & Marketing Strategy and Communication, Sales, Retail Marketing and Innovation Strategy.
Eva is an expert in Brand and Retail Marketing for Luxury and Super-premium Brands.
As Marketing Expert, Eva received the fellowship of CIM (Chartered Institute of Marketing) and is actively mentoring within the CIM organization.
Eva served in various leading roles in Nestlé Nespresso, as International Retail Marketing Manager, Commercial & Marketing Director, where she gained a strong expertise in Business and Sales Development and International Marketing and Retail. She led very important global projects, as the successful worldwide launch of the Nespresso New Boutique Concept across 220 boutiques worldwide.
As Marketing Director for Nespresso UK, she developed her expertise in Marketing & Digital Strategy and Planning as well as the orchestration of truly successful Omnichannel Marketing Strategies.
As Global Brand and Marketing Director at Vertu, she revised the entire Global Brand Strategy and Brand Communication and developed her expertise in Strategic and Regional development of international Luxury Brands, Advertising, Marketing and Retail Communication.
Before embarking on her international management career, Eva obtained a Masters Degree in Business Administration, specialising in Marketing.
Born in Italy, Eva now resides in London, speaks fluent English and French and has a passion for scuba diving, art, design and architecture.
Video marketing should now be the most important part of your marketing toolkit.
However, it is not just about having a video for your business; It’s about integrating video into your marketing strategy…
It will not be long before businesses without a video will be the odd ones out and falling behind.
At Clockwork Eye Gareth has been studying the trends, behaviours and attitudes of people in the way that they interact with corporate video. After all, no-one at lunchtime thinks “Hmmm, I think I will go and watch a good solicitor’s video.” He understands that content must engage with your target audience at the point that they need you the most and has developed tried and tested video marketing strategies that work.
Gareth has also been instrumental in developing video marketing training programmes that he has delivered at workshops run by Clockwork Eye and have been contracted out to organisations such as the Digital Knowledge Exchange.
An experienced digital marketing specialist and Member of the Chartered Institute of Marketing, Heather Robinson has over 15 years’ experience developing marketing strategies for businesses large and small.
In 2012, Heather set up ‘Skittish’, a boutique digital marketing consultancy, and the ‘Skittish Academy’, providing digital marketing training. Passionate about helping businesses achieve their goals and making digital marketing accessible to everyone, Heather is well placed to offer superior advice and expertise alongside hands-on, interactive training for business owners and marketing professionals to really get to grips with the fundamentals of search engine optimisation and promoting their business online.
Heather has a first-class degree in Marketing from the University of Leeds, a Certificate in Web Application Development and a first-class MSc in Digital Marketing. Heather is also a published author of several books including ‘Essential Online Advertising’, ‘Search Engine Optimisation: The Basics’, ‘Easy Business Blogging’ and ‘Email Marketing Success’ aimed at small business owners taking on the challenge of promoting themselves.
Helen Barlow-Scott is Creative Director at graphic design agency One Line.
One Line has re-branded charities such as Leeds Women’s Aid and the World Fair Trade Organization, improving audience engagement and stakeholder confidence.
We’ve supported small, medium and large businesses, one-man-bands and community-driven enterprises with stunning design work. Our goal is to help our clients with branding and marketing that looks great and does the job when it comes to communicating effectively with your target audiences.
We’re a small team with over 20 years’ experience between us and we’re great at designing: Visual Identities (logos, brand guidelines), Marketing Collateral, Annual Reports, Promotional Products, Magazines, Event & Conference Branding, Funding Bids, Sales Decks, Packaging and Campaign Messaging.
One Line commits to sustainable and ethical business practices by working with ethical suppliers and in line with the principles of fair trading.
Jackie Black director and virtual communication skills consultant, set up her company: Digital Business Communication Ltd in November 2014 with the aim of highlighting the need for greater digital competence, especially among Generation X. She has, for a long time, been passionate about promoting how important it is to be digitally fluent in today’s high-tech world and has been delivering training programmes on working virtually for the last 6 or 7 years.
Jackie mainly delivers workshops and webinars online but also works with teams or individuals on site. Most recently she worked with Sales teams and Food Scientists from a leading international FMCG company in Hungary. She worked with them to improve their online presentations and conference calling skills.
The current Covid-19 situation has meant that many people have been forced to embrace some form of virtual communication, whether it be a family Zoom catch up or a Skype business meeting. Remote working has quickly become the norm, but sadly not everyone has the skills or practical knowledge to work as effectively as they could. Jackie offers customised training in virtual presentation skills, video conferencing and virtual team management. Training can be delivered either face-to-face or online using platforms such as Zoom, MS Teams, or Skype according to client needs.
James is a technology company founder with a focus on ubiquitous computing, personalisation, semantics and digital ethics. James is passionate about the study of how people interact with computers with a goal to build the future.
From 2007–2011 thousands of teenagers learnt to code with James’ software ‘DS Game Maker’. After working for PlayStation R&D and Beamery, James joined Entrepreneur First’s 10th cohort and kicked off his formal career in entrepreneurship. James has helped two-person startups and companies the size of Arcadia Group get to where they need to be.
In 2019, James co-founded Sticky (sticky.to): “As CEO my mission is to build the future by transforming discovery and disrupting retail… with stickers.”
James has directed and produced a wide range of corporate films, promos, commercials, documentaries and short films. He started Rainbow Trout Films back in 2010 to offer a range of filmmaking services to his clients. Several of the films have gone on to win multiple international awards. In 2019 He created The Northern Video Company to serve Manufacturing, Engineering and Logistics businesses. Based out of Halifax, UK they work with clients and partners all around the globe.
James has been in the film & TV industry for over 20 years and has had the good fortune to work on many Film and Television productions including Harry Potter and The Prisoner of Azkaban, Last of The Summer Wine, London’s Burning, Doctors, Rocket Man, Wheeler Dealers, Car of the Year & The Real Holiday Show.
James directed and produced the documentary series ‘The Inflight Food Trip’ which launched in 2020 on Amazon Prime Video. James directed a short film called ‘Wheeling Dealing’ back in 2004, which has been shown at Cannes in the Short Film Corner and at the BFI Disability Film Festival along with many other film festivals.
Janet is a highly regarded social media marketing trainer, speaker and consultant.
One of only 25 Accredited Facebook #SheMeansBusiness Trainers in the UK and works with Facebook through Enterprise Nation. Janet is a certified Facebook Blueprint Digital Marketing Associate and a badged Facebook Trainer for Facebook Blueprint.
Recognised as one of Enterprise Nation’s top 50 UK Growth Advisers in 2015 and has over 15 years’ experience in business and enterprise support.
Janet & her team support SMEs and larger corporates with social media marketing, strategy and planning, social advertising campaigns, social media management, in-house and open social media workshops, 1:1 social media training, social media onboarding and digital reviews.
Social Progress were Regional Finalists for the Chamber Awards in November 2017 in the category of ‘Best Use Of Social Media’ and finalists at the National UK Blog Awards in 2016 & 2017, under the category of ‘Social Media, Marketing, PR & Comms’.
John Burgess is part of the specialist Cloud Accounting team at Sagars and first started using cloud accounting software over 9 years ago, one of the first in the UK. Sagars are a leading accountancy practice in the tech space who are often asked to speak at accountancy conferences.
They regularly support other accountancy practices who are unable to offer the level of expertise within the cloud accounting space. This begins with core products like Xero & QuickBooks, but then leads into the extremely comprehensive (and always growing) AppStack, which can feature products to help with a huge variety of business processes. This can be anything from getting paid more quickly, managing your workload & team, tracking complex stock processes and much, much more.
“We are all technology businesses these days, and embracing automation is the key to staying ahead of (or possibly even keeping up with) your competition. Don’t get left behind.”
Jonathan is currently the co-owner of Northern Media, a successful Google accredited digital marketing agency, established in 2009. Prior to that, Jonathan had various senior sales and account management roles, within the advertising, telecoms and software sectors, both in the UK and across Europe.
Today, Jonathan’s role at Northern Media is overseeing the business development and account management teams. With a hands-on approach, Jonathan plays an active role in shaping clients marketing strategies, putting together marketing budgets, producing business cases, return on investment analysis, campaign performance analysis and relationship building. Jonathan is also a strategic growth coach and has been providing coaching as part of the ‘Business Resilience Programme’, to help business owners develop marketing strategies to bounce back from COVID-19.
Jonny Ross is founder and digital marketing specialist at Fleek Marketing an award-winning digital marketing company. Fleek works with a wide range of B2B and B2C businesses, and both public and third sector organisations.
Jonny has over 23 years of experience in small business and over 21 years’ experience in digital online technologies. Specialising in SEO, Data, User Experience and digital marketing.
Marco specialises in helping SMEs rank at the top of Google. Specialist Skills: SEO, web design and digital strategy. Green Gecko Digital are the #1 organic result on Google for SEO in Leeds – we practice what we preach.
When Marco isn’t at Green Gecko, he loves flying and holds a private pilot license. Fun Fact: Marco created an e-commerce business when he was 14 that generated over £15,000 in revenue.
Mary Cousins has worked with over 2000 small and medium-sized businesses to help them adapt to opportunities both in the UK and in international markets.
She delivers one to one advice to help companies identify the best strategies for them. She can work on a short term or part-time basis to move the project forward.
Mary brings enthusiasm and a ‘Can Do’ approach to the project, which helps to create energy and makes it easier to adapt to change. Key areas of interest are innovation, international sales & marketing, change management, and technology adoption.
Mary works with Digital Advantage and sits on the panel of Spark Fund for innovation North Yorkshire. She also works closely with DiT providing international communications advice for SMEs across Yorkshire and East Midlands. Discover more about strategies for international marketing at Lloyd International Communications Ltd.
Nick started in his Financial Services career straight after graduating from University, in a research and analysis capacity and quickly became interested in the advice side.
After a number of years in the analysis role, he took a change of direction to work in the family business where he learnt a lot of the additional skills now used in today’s client-facing advice role.
Since returning to the Financial Services world he has worked with numerous individuals – both Employees and Business Owners. By using a combination of expert knowledge, cash flow modelling, risk profiling, and various other software; he is able to help guide clients on a journey towards a financially secure future in the most tax-efficient way possible.
Nick specialises in helping people starting out on their journey (at whatever age that may be) and with nearly two-thirds of UK adults saying that stress over money has affected the mental health of someone they know (moneyadviceservice.org.uk) he has a particular interest in the link between finances and wellbeing.
Nigel is an experienced multi-channel marketer with over thirty years’ experience in combining the best of marketing with the best of technology to drive improved business performance.
As a result of using LinkedIn successfully since 2007 to drive engagement and new business for many clients, Nigel formed Value Exchange Ltd in 2013 specifically to train others on how to repeat the same success.
As founder and principal consultant, he is a regular trainer, entertaining speaker and engaging presenter on the subject of LinkedIn. Nigel provides a strategy and practical advice to enable individuals and businesses the ability to improve their personal brand and their lead generation process.
A start-up specialist himself, having established over 30 businesses in his career, Nigel has worked with a wide variety of clients, from one-man businesses through to FTSE 100 companies, universities, charities and central Government, mostly in the UK, but also sometimes internationally.
You can get to know a lot more about Nigel from his current activity on LinkedIn!
Rachel’s social media career was somewhat unexpected and began back in 2008 when she decided to take her first business online.
With a background in advertising, marketing, sales and having been a shareholding director in a Leeds based ad agency, Rachel still found the whole “online” transition a challenge. At the same time, she also found it truly fascinating and very quickly became totally engrossed with what businesses could achieve without having to pay agency prices!
Fast forward to today, Rachel not only trains businesses how to use Facebook, Instagram, LinkedIn and Twitter effectively, she also helps with the management of social media accounts, conducts social media audits, builds websites, helps with lead generation, general marketing and trains on the likes of blogging, automation, Mailchimp, content creation and strategy too.
Rachel does all of this through various methods including live group workshops, private 1-2-1’s in person or via Zoom, in-house group or team training, online video courses, private Facebook groups and speaks at public events.
Rachel’s main focus has always been to help businesses across the UK demystify and use social media effectively to help increase their visibility, sales and profits in a non-jargon, friendly, approachable and affordable way. Find more information about Rachel Moore Social Media here.
To take part in the DKE Virtual Mentoring Day, businesses will need to be registered to the Digital Knowledge Exchange via the following steps:
- Check eligibility here: https://www.digitalenterprise.co.uk/eligibility-checker/
- Call 0113 426 0535 or e-mail firstname.lastname@example.org to schedule a phone call. This is the most efficient route to being registered and the phone call should take about 10 minutes.
Registered already? Click here to book your place.