Date: 29th October 2020
The DKE Virtual Mentoring Day returns on Thursday 5th November. The event is organised by the Digital Knowledge Exchange and is a one-day opportunity for Yorkshire businesses to receive expert one-to-one consultations on all things digital.
In this article you will be able to read more about the mentors who are providing support to businesses on the day. They share our passion for encouraging businesses to do more with digital technology to drive productivity, competitiveness and ultimately business growth.
Before leaving her corporate 9 to 5, Beth managed business support programmes for local government supporting over 5000 businesses to grow digitally, via mentoring, masterclasses, conferences, and co-working days. Beth has delivered over 150+ events across the UK for clients such as the Equalities Office, Local Enterprise Partnerships, the NHS and the Digital Enterprise Programme.
Today, Beth is the Director of Visualise You Ltd., a writer, author, business coach and soon to be podcast host of the Visualise You Podcast. Having worked across multiple sector and industries, she is perfectly positioned and focused on helping people to pivot in their careers, package their skills and experience and teaches them how to promote themselves and profit online and to support businesses to grow.
Clare is an experienced Operations Director with 16 years’ experience managing technology-led businesses. For the last 10 years, she has been managing an award-winning software house. In this time, she grew the business from 12 to 23 people, launched multiple SaaS products and led the company to achieve Microsoft Gold certification, an accreditation awarded to only the top 1% of Microsoft Partners worldwide.
With a wealth of experience in building and leading multi-disciplinary teams, she has delivered over 100 commercially strategic and complex online solutions. This includes e-commerce, inventory management, marketing platforms, white label solutions, web product merchandising, content management, employee incentive schemes and e-learning. Focussed on driving growth opportunities for her customers, she has always been at the coal face of analysing complex business ideas.
Video marketing should now be the most important part of your marketing toolkit.
However, it is not just about having a video for your business; It’s about integrating video into your marketing strategy…
It will not be long before businesses without a video will be the odd ones out and falling behind.
At Clockwork Eye Gareth has been studying the trends, behaviours and attitudes of people in the way that they interact with corporate video. After all, no-one at lunchtime thinks “Hmmm, I think I will go and watch a good solicitor’s video.” He understands that content must engage with your target audience at the point that they need you the most and has developed tried and tested video marketing strategies that work.
Gareth has also been instrumental in developing video marketing training programmes that he has delivered at workshops run by Clockwork Eye and have been contracted out to organisations such as the Digital Knowledge Exchange.
An experienced digital marketing specialist and Member of the Chartered Institute of Marketing, Heather Robinson has over 15 years’ experience developing marketing strategies for businesses large and small.
In 2012, Heather set up ‘Skittish’, a boutique digital marketing consultancy, and the ‘Skittish Academy’, providing digital marketing training. Passionate about helping businesses achieve their goals and making digital marketing accessible to everyone, Heather is well placed to offer superior advice and expertise alongside hands-on, interactive training for business owners and marketing professionals to really get to grips with the fundamentals of search engine optimisation and promoting their business online.
Heather has a first-class degree in Marketing from the University of Leeds, a Certificate in Web Application Development and a first-class MSc in Digital Marketing. Heather is also a published author of several books including ‘Essential Online Advertising’, ‘Search Engine Optimisation: The Basics’, ‘Easy Business Blogging’ and ‘Email Marketing Success’ aimed at small business owners taking on the challenge of promoting themselves.
Helen Barlow-Scott is Creative Director at graphic design agency One Line.
One Line has re-branded charities such as Leeds Women’s Aid and the World Fair Trade Organization, improving audience engagement and stakeholder confidence.
We’ve supported small, medium and large businesses, one-man-bands and community-driven enterprises with stunning design work. Our goal is to help our clients with branding and marketing that looks great and does the job when it comes to communicating effectively with your target audiences.
We’re a small team with over 20 years’ experience between us and we’re great at designing: Visual Identities (logos, brand guidelines), Marketing Collateral, Annual Reports, Promotional Products, Magazines, Event & Conference Branding, Funding Bids, Sales Decks, Packaging and Campaign Messaging.
One Line commits to sustainable and ethical business practices by working with ethical suppliers and in line with the principles of fair trading.
Jackie Black director and virtual communication skills consultant, set up her company: Digital Business Communication Ltd in November 2014 with the aim of highlighting the need for greater digital competence, especially among Generation X. She has, for a long time, been passionate about promoting how important it is to be digitally fluent in today’s high-tech world and has been delivering training programmes on working virtually for the last 6 or 7 years.
Jackie mainly delivers workshops and webinars online but also works with teams or individuals on site. Most recently she worked with Sales teams and Food Scientists from a leading international FMCG company in Hungary. She worked with them to improve their online presentations and conference calling skills.
The current Covid-19 situation has meant that many people have been forced to embrace some form of virtual communication, whether it be a family Zoom catch up or a Skype business meeting. Remote working has quickly become the norm, but sadly not everyone has the skills or practical knowledge to work as effectively as they could. Jackie offers customised training in virtual presentation skills, video conferencing and virtual team management. Training can be delivered either face-to-face or online using platforms such as Zoom, MS Teams, or Skype according to client needs.
James is a technology company founder with a focus on ubiquitous computing, personalisation, semantics and digital ethics. James is passionate about the study of how people interact with computers with a goal to build the future.
From 2007–2011 thousands of teenagers learnt to code with James’ software ‘DS Game Maker’. After working for PlayStation R&D and Beamery, James joined Entrepreneur First’s 10th cohort and kicked off his formal career in entrepreneurship. James has helped two-person startups and companies the size of Arcadia Group get to where they need to be.
In 2019, James co-founded Sticky (sticky.to): “As CEO my mission is to build the future by transforming discovery and disrupting retail… with stickers.”
Janet is a highly regarded social media marketing trainer, speaker and consultant.
One of only 25 Accredited Facebook #SheMeansBusiness Trainers in the UK and works with Facebook through Enterprise Nation. Janet is a certified Facebook Blueprint Digital Marketing Associate and a badged Facebook Trainer for Facebook Blueprint.
Recognised as one of Enterprise Nation’s top 50 UK Growth Advisers in 2015 and has over 15 years’ experience in business and enterprise support.
Janet & her team support SMEs and larger corporates with social media marketing, strategy and planning, social advertising campaigns, social media management, in-house and open social media workshops, 1:1 social media training, social media onboarding and digital reviews.
Social Progress were Regional Finalists for the Chamber Awards in November 2017 in the category of ‘Best Use Of Social Media’ and finalists at the National UK Blog Awards in 2016 & 2017, under the category of ‘Social Media, Marketing, PR & Comms’.
John Burgess is part of the specialist Cloud Accounting team at Sagars and first started using cloud accounting software over 9 years ago, one of the first in the UK. Sagars are a leading accountancy practice in the tech space who are often asked to speak at accountancy conferences.
They regularly support other accountancy practices who are unable to offer the level of expertise within the cloud accounting space. This begins with core products like Xero & QuickBooks, but then leads into the extremely comprehensive (and always growing) AppStack, which can feature products to help with a huge variety of business processes. This can be anything from getting paid more quickly, managing your workload & team, tracking complex stock processes and much, much more.
“We are all technology businesses these days, and embracing automation is the key to staying ahead of (or possibly even keeping up with) your competition. Don’t get left behind.”
Jonathan is currently the co-owner of Northern Media, a successful Google accredited digital marketing agency, established in 2009. Prior to that, Jonathan had various senior sales and account management roles, within the advertising, telecoms and software sectors, both in the UK and across Europe.
Today, Jonathan’s role at Northern Media is overseeing the business development and account management teams. With a hands-on approach, Jonathan plays an active role in shaping clients marketing strategies, putting together marketing budgets, producing business cases, return on investment analysis, campaign performance analysis and relationship building. Jonathan is also a strategic growth coach and has been providing coaching as part of the ‘Business Resilience Programme’, to help business owners develop marketing strategies to bounce back from COVID-19.
Jonny Ross is founder and digital marketing specialist at Fleek Marketing an award-winning digital marketing company. Fleek works with a wide range of B2B and B2C businesses, and both public and third sector organisations.
Jonny has over 23 years of experience in small business and over 21 years’ experience in digital online technologies. Specialising in SEO, Data, User Experience and digital marketing.
Marco specialises in helping SMEs rank at the top of Google. Specialist Skills: SEO, web design and digital strategy. Green Gecko Digital are the #1 organic result on Google for SEO in Leeds – we practice what we preach.
When Marco isn’t at Green Gecko, he loves flying and holds a private pilot license. Fun Fact: Marco created an e-commerce business when he was 14 that generated over £15,000 in revenue.
Mary Cousins has worked with over 2000 small and medium-sized businesses to help them adapt to opportunities both in the UK and in international markets.
She delivers one to one advice to help companies identify the best strategies for them. She can work on a short term or part-time basis to move the project forward.
Mary brings enthusiasm and a ‘Can Do’ approach to the project, which helps to create energy and makes it easier to adapt to change. Key areas of interest are innovation, international sales & marketing, change management, and technology adoption.
Mary works with Digital Advantage and sits on the panel of Spark Fund for innovation North Yorkshire. She also works closely with DiT providing international communications advice for SMEs across Yorkshire and East Midlands. Discover more about strategies for international marketing at Lloyd International Communications Ltd.
Pascal Fintoni is the programme’s lead trainer and speaker with over 25 years experience in helping business owners get more enquiries from the Web. He started his career in London working for a well known holiday company creating campaigns for TV, radio, newspapers and, of course, the Internet. Pascal quickly developed a passion and unrivalled knowledge for the power of digital content in attracting the right audience and building a business you can be proud of.
Pascal is based in County Durham offering digital marketing training and consultancy services to clients across the North of England. His professional experience spans the private, public and not-for-profit sectors with a proven track record in skills development, professional services, new media, ICT and software, tourism, manufacturing and business support. His time is shared between speaking at conferences and delivering interactive and practical sessions on website experience, reputation management, SEO, social media and content marketing with a particular focus on video marketing.
Pascal is also a video producer and director and he has successfully introduced many of the storytelling techniques used by filmmakers into his coaching to help his clients create better online content faster.
Rachel’s social media career was somewhat unexpected and began back in 2008 when she decided to take her first business online.
With a background in advertising, marketing, sales and having been a shareholding director in a Leeds based ad agency, Rachel still found the whole “online” transition a challenge. At the same time, she also found it truly fascinating and very quickly became totally engrossed with what businesses could achieve without having to pay agency prices!
Fast forward to today, Rachel not only trains businesses how to use Facebook, Instagram, LinkedIn and Twitter effectively, she also helps with the management of social media accounts, conducts social media audits, builds websites, helps with lead generation, general marketing and trains on the likes of blogging, automation, Mailchimp, content creation and strategy too.
Rachel does all of this through various methods including live group workshops, private 1-2-1’s in person or via Zoom, in-house group or team training, online video courses, private Facebook groups and speaks at public events.
Rachel’s main focus has always been to help businesses across the UK demystify and use social media effectively to help increase their visibility, sales and profits in a non-jargon, friendly, approachable and affordable way. Find more information about Rachel Moore Social Media here.
To take part in the DKE Virtual Mentoring Day, your business will need to be based in for businesses in the Leeds City Region (Leeds, Bradford, York, Kirklees, Calderdale, Wakefield, Harrogate, Selby and Craven) and registered to the Digital Knowledge Exchange, to check your registration status please call 0113 426 0535 or email firstname.lastname@example.org
Registered already? Click here to book your place.