Date: 19th September 2017
Creating engaging and relevant content for your website and social media can seem like a daunting task, but it really doesn’t have to be.
Here, in no particular order, are my top five tools to help with content creation.
If like me, you are full of great ideas but when it comes to acting on them they somehow manage to get erased from memory, then Trello might just be your answer.
Think of a giant cork board that you can access at any time, anywhere. You don’t even need an internet connection to pin an idea, it simply syncs when you reconnect.
Trello uses the concept of boards, cards, and lists – and you can create as many as you like.
This function is great, as you can plan your work and personal life through one app, you can even add due dates and get reminders by adding the calendar ‘power up’.
If you are running a project for work, you can also share your board with your colleagues, who can add to and edit the board as well.
And in the home, it’s great for sharing with your other half so that they know what housework needs doing!
The free version has very few limitations and should suit most people. But by upgrading to the business version, you can upload documents of up to 250mb (only 10mb in the free version) and you can add up to three ‘power-ups’ (links to cloud storage, Twitter and Survey Monkey to name a few).
You can find Trello here >> https://trello.com/
Photoshop made easy!
Canva gives you a platform to create professional, great looking designs in a simple way.
If, when you sit down to create eye-catching designs, tumbleweed rolls past in your head, Canva could well be for you!
Boasting a huge pool of stock images, templates and fonts for you to edit via a drag and drop function, you can be your very own graphic designer.
There is also the option to upload and edit your own images if you need to. Great for adding your own logos and company branding.
Canva contains size templates for all different platforms such as social media covers and profile photos, web banners and even eBook covers.
If you are still struggling to get creative, Canva has a whole bunch of video tutorials from choosing the right font to creating a catchy title.
With the ever-growing demand to create appealing and engaging content, Canva, in my opinion, is a go-to for any content creator.
Here’s the link for Canva >> www.canva.com
A favourite here at The Digital Knowledge Exchange!
Video is becoming more and more important when it comes to creating creative content that is engaging and is shared by lots more people than regular text and photos on social media.
But if you thought that it costs a fortune to get a professional looking video made you’d be wrong!
Quik is a free to download mobile app; brought to you by GoPro (and you don’t need to own one to use it!).
Gaining access to your video and photo gallery, you can choose a group of images and with the press of a button, Quik puts them together into a lovely video.
Once the video is made, you can add filters, change effects and even add background music. The good people at GoPro have even given us an option to remove their branding from the video so you really can pretend you made it all by yourself.
Once you save the video, it will upload to Quik’s cloud and then you can share your creation across all of your social media platforms.
Find the app links here >> https://quik.gopro.com/en/
One of the aims of creating relevant engaging content is keeping the search engines happy. Having to constantly feed Google can get laborious and no one would blame you if you started to slightly resent Google for it.
But, Google is your friend.
Google may seem very difficult to please, but it does give you lots of little pointers if you know where to look.
Google Trends is a great tool if you are lacking inspiration and you need to post about something relevant that will engage your readers but you just don’t know where to start. Google trends can show you, by country and/or category, what people are searching for in real time.
You can then use these ideas as content in your blog or to share a story on social media. Remember, it’s not all about promotion, you need to keep your audience entertained and engaged so use Google to find content and make yourself that go to expert in your particular niche.
Google Trends can be found here >> https://trends.google.co.uk/trends/
I’ll hold my hands up, I’m not the best when it comes to spelling or being the most grammatically correct person in the world; but so as to keep those grammar police at bay, I’ve started to use Grammarly.
So what is it?
After seeing that pre-roll advert before pretty much every YouTube video I watched, I thought I had better see what all the fuss is about – and I have never looked back.
Not only does it have an addon for Google Chrome so you can check your spelling on the go on platforms such as Gmail, Facebook and WordPress. But you can also install an add-on for Microsoft Office which connects to Word and Outlook.
You don’t even need to be connected to the internet to use the Microsoft Office addon either which gives writers a lot of freedom.
Grammarly offers an explanation behind every amendment it suggests which to me, makes it a little more trustworthy than the basic spell checker on Word.
I’ve only been using the free version of Grammarly which provides basic spelling and grammar checks but there is an option to subscribe to the premium version where you can check for plagiarism, different genres and vocabulary enhancements.
It helped me write this blog so please report any errors to Grammarly, not me!
So there we go, with tools to help with organisation, photo editing, video creation and blog posting, you really have no excuse to put your content creation on hold any longer.
Here is the link to sign up for Grammarly >> www.grammarly.com
I look forward to seeing all of your posts!
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