Date: 16th November 2020
The coronavirus pandemic has created a ‘digital nudge’ for businesses worldwide, as Satya Nadella, Microsoft CEO put it: “We’ve seen two years’ worth of digital transformation in two months.’’
Leeds City Region businesses are not falling behind and have stepped on to the digital trend viewing the current coronavirus crisis as an opportunity to develop their digital infrastructure via Digital Enterprise and the Digital Knowledge Exchange.
The Digital Knowledge Exchange (DKE) is the business support arm of Digital Enterprise that has put together a comprehensive training programme to provide a pathway for businesses to learn more about digital technology.
The first DKE programme was commissioned from 2016-2019 and was re-launched in March 2020, weeks before the national lockdown. The dynamic DKE team adopted a ‘covid contingency plan’ pivoting from the usual in-person training events to a completely virtual learning experience. To date they have organised 61 webinars, two mentoring days and a virtual conference with several hundreds of businesses registered to the programme.
The virtual training programme started in April with season one of the ‘zoom webinars’ series, a joint effort with their sister programme Digital Drive based in County Durham. Since then DKE has gone on to diversify its catalogue of events to include mentoring days, group learning and their virtual conference Go Digital Live.
Hannah Chadwick, Fortitude Training founder said: “One of my network first put me on to the Digital Knowledge Exchange a few weeks ago. Since then I’ve attended three webinars and I’ve learned so much and have been able to apply the new skills and knowledge to my social media strategy. I love the idea of the get togethers with other businesses where you can bounce ideas off one another, and I would love to participate to get some inspiration, and hopefully to help inspire others too.”
Keynotes and digital masterclasses draw in 150 delegates to the first virtual Go Digital Live conference
Taking place on Thursday 1st October, Go Digital Live attracted 150 delegates from Leeds City Region businesses as a one-day opportunity to learn more about digital technology, network and get advice on business support.
Keynote speakers included Dr. David Dunn UK Tech Cluster Group chair, Sherin Mathew AI Tech North founder and Pascal Fintoni DKE lead trainer who provided exclusive insights into; ‘how non-tech businesses can work with the tech sector’, ‘how to disrupt the AI Disruption’ and ‘how to build the digital sales and marketing ‘team’ of the future’.
The keynote sessions were supported by a range of live and on-demand digital masterclasses provided by regionally based industry experts covering topics such as lead generation on LinkedIn, SEO, Facebook advertising and using TikTok for your business.
Rory Bourke, Digital Knowledge Exchange marketing and event manager said: “Go Digital Live is one of our favourite events to organise and a great opportunity to showcase what the Digital Knowledge Exchange can do to support businesses across the region. We are very fortunate to have secured such excellent speakers and to have received a great response from delegates as we continue to build our community of forward-thinking businesses.”
DKE launches a new Webinar Library
For businesses that have missed previous webinars they can now access over 60 masterclasses on demand via the Digital Enterprise website. The training videos cover a range of topics within digital marketing, content creation, cloud accounting, CRM systems, e-commerce and digital tools for remote working.
Audrius Daujotas, Digital Knowledge Exchange digital adviser said: “We are delighted to be able to provide businesses with the flexibility to watch webinars at times that are convenient for them. The new webinar library is a valuable training resource for businesses of all sizes to learn more about a variety of digital topics.”
You can find out more from the Digital Knowledge Exchange by visiting their website https://www.digitalenterprise.co.uk/digital-knowledge/, by calling 0113 426 0535 or email email@example.com