Apparatus is a B2B ecommerce and integration platform designed for manufacturers, wholesalers, and distributors with complex operational and customer requirements.
The platform enables businesses to digitise and scale their sales operations while maintaining control over pricing, customers, products, and fulfilment. Apparatus supports customer-specific catalogues, contract pricing, multi-site and multi-user account structures, approval workflows, and self-service ordering — reflecting the realities of modern B2B buying.
Built to integrate with existing ERP, finance, warehouse, and supplier systems, Apparatus acts as a central digital layer rather than a standalone storefront. This allows organisations to automate data exchange, reduce manual processing, and provide customers with accurate, real-time information on products, pricing, availability, and order status.
Apparatus is particularly suited to businesses transitioning from manual or legacy ecommerce setups, where spreadsheets, emails, or adapted consumer platforms create inefficiency and risk. By combining ecommerce functionality with robust integration and governance, the platform helps organisations improve operational efficiency, increase online adoption, and deliver a consistent digital experience across complex customer relationships.
