We create and implement marketing campaigns that help clients make more money by getting more customers and keeping them for longer. In the digital arena this means focusing on tools and techniques that support Customer Retention Marketing and web based routes to market that generate new business and open markets.
Studies have shown that customer retention marketing can be up to 7 times more effective than acquisition. That’s why CRM campaigns often form a part of our strategy. We help clients choose and use the most appropriate CRM systems and then devise and implement campaigns that increase sales helps retain customers for longer.
Customer acquisition is a prime focus when it comes to web development. A well-built, responsive website is our starting point for getting found and generating sales and enquiries online. We then focus on well written and presented content that search engines recognise – thus displaying your site prominently in searches. Analytics are integrated into our SEO management so that visitor behaviour and ROI are reflected in content development.
Additionally, we provide support on 3 main social media platforms (Twitter, Facebook and LinkedIn) to engage customers, prospects and influencers in meaningful dialogue that strengthens relationships and builds awareness.
