Digital Download Mentoring Day

Date: 16th May 2018

We’re excited to be hosting a ‘Digital Download Mentoring Day’ on Friday 22 June at the Studio, Riverside West, Leeds, LS1 4AW. Providing businesses with access to Digital Champions and Mentors who are experts in their specific areas and who offer their time to support businesses on the Digital Knowledge Exchange Programme. There will be ten ‘Digital Champions’ available throughout the day, each offering up to six, one hour mentoring slots. You’ll be able to speak to a wide range of experts from everything from SEO, Blogging, GDPR, Design, CRMs to specialisms like product development, webinars, PPC, security and more. Mentoring …

Social Climbing – Tips for B2B social media success

Date: 16th May 2018

With more than two billion active users, social media has grown at lightning speed to become an indispensable form of marketing and communication for businesses and consumers, says Sophie Madgewick of Leeds-based Shrewdd Marketing. B2C outfits have been quick to embrace social media, exploiting a range of channels and tactics to build a huge online presence, and successfully market their products and services to consumers. Things are evolving at a slower pace in the B2B world, though, with many organisations yet to dip a toe into the social media world. If you’re a B2B firm, there are a few points worth …

Digital Growth Vouchers Update: Phase 3 Is Coming Soon!

Date: 1st March 2018

We will shortly announce the launch date for Phase 3 of the Digital Growth Voucher scheme. Our Digital Growth Advisor Richard Brook shared with us some insights about how this phase will look like. In a nutshell: The maximum value of the voucher will rise to £10,000 (from £5,000). We are providing funding for projects which will help businesses to be more digital. Business owners or senior managers from sustainable businesses apply directly through the website. A project will cost the business between £5k and £12k and include ITT equipment. We will provide 50% funding (more in special circumstances). These …

One Line Design’s 7 Steps to Creating a Sustainable Digital Brand

Date: 23rd February 2018

Step 1: Once you’ve established your business idea it’s time to stop thinking about you and start thinking about your customers or audience. Too often we design our logos, packaging, products or services around what we like and what we think works, forgetting that just because we like the look of our products and see their value/worth doesn’t mean our target market will. Step 2: Profile your ideal customer. The key word here is ideal. If you can target that one perfect customer the rest will follow. In doing so, when you sit down to write or design your content you can …

Get Ready for the Go Digital Live! Technology Conference

Date: 23rd February 2018

Go Digital – Live! is the second large conference brought to you by the Digital Knowledge Exchange, part of the Digital Enterprise Business Support Programme.  The conference will focus on the themes of sound and vision technologies and how they can help businesses succeed and grow. Brought to you with media support from Stray FM the full day event will include a mixture of seminars on a range of cutting edge digital and technology topics including; an introduction to digital advertising delivered by Google.  How to introduce Chat Bot technology in to your business and exciting sessions on the power …